Agenda item

Cancer Screening Behavioural Insights - Emma Bates/Kaye Mann (Dac.06.09.2021/3)

Minutes:

Kaye Mann, Public Health Specialist Practitioner, BMBC, and Emma Bates, Commissioning and Transformation Manager, Barnsley CCG were welcomed to the meeting.

 

Members were reminded that 1 in 2 people get Cancer in their lifetime and that potentially 600 new cancers in Barnsley could be postponed or prevented each year.   The leading causes of death from cancer in Barnsley are lung, prostate and breast cancer.

 

It was noted that living a healthy life does make cancer less likely, including being smoke free, keeping a healthy weight, and being more active.

 

Those present heard of the importance of early diagnosis, which leads to an improved chance of surviving cancer.  The importance of screening was also stressed.

 

Attention was drawn to the signs and symptoms of common cancers and the need for residents to have themselves checked if they experienced these symptoms.

 

An overview of behavioural insights and nudge theory was provided, and examples provided of where this could be utilised to increase cancer screening.

 

Members heard of the behaviour science trial being conducted.  Based at the food bank in the Dearne, this would see staff and volunteers speak to clients, and offer to refer to Care Coordinators at GP surgeries.  They would then be able to proactively book appointments. It was noted that that promotion of the trial would commence shortly, and, if successful, elements could be rolled out across the borough.

 

The meeting heard of the support services available for those recently diagnosed with cancer living in a Barnsley postcode or accessing services at a Barnsley Hospital.  It was agreed that confirmation would be sought as to whether this included all Dearne residents, as some have a Rotherham postcode and access hospitals in Rotherham or Doncaster.

 

Members were asked to promote healthy lifestyle messages, raise awareness of the signs and symptoms of cancer and encourage the uptake of screening. The message of consulting a GP if something did not feel right was also emphasised.  It was noted that GPs were extremely busy, but it was suggested that awareness could be raised that if residents highlighted that their symptoms may be linked to cancer, this would help prioritise appointments.

 

RESOLVED:-

(i)           That thanks be given for the information presentation; and

(ii)          That Members support the work to improve cancer detection rates as highlighted.

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